When the owner of Fetch Life asked us to introduce their collar charms for dogs, we gave the brand a name, a positioning strategy, and a dynamic social media launch.
But we also saw a powerful impulse buy that would get retailers drooling. So we planned and executed a comprehensive launch initiative at the largest national pet trade show, SuperZoo 2018, including booth design, sales materials and premium concepts.
In less than one month Fetch Life had nationwide distribution. And tails were wagging all around.