Clients work directly with XXY Partners, Jeanne Shields & Becky Kozlen, who bring in key talent on an as-needed basis so the right team comes together, at the most competitive price.
At XXY Jeanne partners with marketing, research, new product development & strategy teams to identify unique brand DNA, and amplify it in opportunistic white space. She’s developed compelling content for brands in virtually every category, and has created insightful consumer experiences that impact client KPI’s quickly, measurably.
Her background as a Creative Director, Writer at DDB/Chicago has given Jeanne more than 20 years experience in working with CMO’S, creative teams, consumer strategy & data, and partner agencies collaboratively. She has realized the incredible value of asking smart questions, leaving her ego at the door, and staying open to unexpected discoveries.
Brand Experience. Always, Aveeno Skin, Hair & Baby, Dairy Management Inc., Discover Card, Fetch Life Pet Outfitters, Ironstone Commercial Real Estate, Jared Gallery of Jewelry, JCPenney, Kaye Jewelers, Kraft, LensCrafters, McDonald’s, M&M/Mars, MilkLife, Mondelez, Museum of Contemporary Art/Chicago, Payless Shoes, Pfizer, Proctor & Gamble, Royal Palms Resort & Spa, Strayer University, Unilever, United Health Care, Van Kampen Investments, Yoshinoya Japanese Kitchen
At XXY Becky collaborates with client partners to translate data & strategy into new creative marketing opportunities for brands. With a background in art direction, and a strategic mind-set, she’s developed uncommon content and earned industry recogntion to prove it, including national & international awards like Communication Arts, International Advertising Festival of New York, London International Advertising Awards, Webbys, Print Casebooks 9-- The Best in Commercials, and Art Direction Magazine.
With more than 20 years experience as a Creative Director, Art at DDB/Chicago Becky worked collaboratively with CMO’S, creative teams, consumer strategy & data, and partner agencies. At XXY, clients appreciate her no-drama sensibility, her keen listening skills, and her vision for identifying new ways to amplify brand DNA & create memorable consumer experiences that change behavior.
Brand Experience. Always, Aveeno, Discover Card, Fetch Life Pet Outfitters, Ironstone Commercial Real Estate, Jared Gallery of Jewelry, JCPenney, Kaye Jewelers, Kraft, McDonald’s, MilkLife, Mondelez, Morton Salt, Museum of Contemporary Art/Chicago, Payless Shoes, Pfizer, Proctor & Gamble, State Farm Insurance, Strayer University, Unilever, United Health Care