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We did a deep dive into JCPenney’s DNA and uncovered a remarkable, overlooked trait:  the brand didn’t tell women how to shop. It gave her the power of abundant choice so she could shop the life & style she wanted.  Our insight — that JCP could ignite the inspiration already inside her — brought new power to the ‘It’s All Inside’ theme.  Working directly with JCP’s CMO and brand team, we crafted branded content, dozens of sales initiatives and in-store experiences for a comprehensive brand relaunch that drove 5 years of consecutive sales growth.

 
Produced hundreds of pieces of content in all media.

Produced hundreds of pieces of content in all media.